9 key takeaways from Bezos’s debut antitrust deposition

On questioning by Consultant Joe Neguse (D-CO), who can also be the vice-chair of the subcommittee on antritrust, Amazon founder and CEO Jeff Bezos conceded that Amazon accounts for 40% of “online retail sales in the e-commerce market stream”. In his ready testimony, Bezos had stated, “Amazon accounts for less than 1% of the $25 trillion global retail market and less than 4% of retail in the US”, characterising retail as the whole lot — together with eating places, bars, gasoline stations, Neguse identified. On the Large Tech CEOs’ listening to earlier than the Home subcommittee on antitrust on July 29 (accessible to look at right here), a number of revelations had been placed on the document about Amazon and its anti-competitive practices.

As each {the marketplace} and a vendor, Amazon is in basic battle of curiosity: “Isn’t it an inherent conflict of interest for Amazon to produce and sell products on its platform that compete directly with third party sellers, particularly when you, Amazon, sets the rules of the game?” Cicilline requested Bezos. Amazon, as a knowledge firm, has an enormous benefit over third social gathering sellers, Cicilline stated. That is exactly the argument that AIOVA and CAIT have been making towards Flipkart and Amazon in India. The European Union was to file formal antitrust prices towards Amazon in June on account of its therapy of third-party sellers on account of its twin function as a market operator and a vendor of its personal merchandise.

  • Amazon is a gatekeeper to content material and producer of content material: Consultant Jamin Raskin (D-MD), citing the WarnerMedia-Amazon Prime Video deal over HBO Max app — which remains to be beneath negotiation and whose particulars Bezos didn’t know —, stated that Amazon was asking for extra content material from WarnerMedia and exploiting its place because the “gatekeeper” within the streaming system market to undermine a competitor within the content material market. Raskin argued that Amazon was “essentially converting power in one domain into power in another domain where it doesn’t belong”.

It’s important {that a} 40% market share would ship alarm bells ringing within the US and power the dominant participant to try to mischaracterise the info. In India, alternatively, when All India On-line Distributors Affiliation (AIOVA) contested Competitors Fee of India’s clear chit to Flipkart within the Nationwide Firm Regulation Apellate Tribunal (NCLAT) and stated that Flipkart would account for 40% of the market share, the decide refused to simply accept it, and as a substitute requested AIOVA to show “abuse” earlier than dominance.

Third social gathering sellers solely efficient alternative is Amazon however Amazon treats them as opponents: David Cicilline (D-RI), the chair of the subcommittee, stated that Amazon controls 75% of all on-line market gross sales and its market share is seven occasions the market share of its closest competitor. Of the two.2 million lively sellers on Amazon (as on July 28, 2020), Amazon is the only real supply of earnings for 37% of them. Cicilline cited inside Amazon’s paperwork whereby these sellers had been described as “competitors”.

“The evidence we’ve collected shows that Amazon is only interested in exploiting its monopoly power over the e-commerce marketplace to further expand and protect this power. This investigation makes clear that Amazon’s due role as a platform operator and competing seller on that platform is fundamentally anti- competitive, and Congress must take action.” — Chairperson David Cicilline (D-RI)

Amazon makes use of knowledge from third social gathering sellers, potential investees, and AWS purchasers to construct competing merchandise

1. Amazon’s insurance policies on accessing third social gathering sellers’ knowledge have been violated: In a serious concession, Amazon founder and CEO Jeff Bezos advised the Home Judiciary’s subcommittee on _____ that though Amazon has a coverage towards utilizing [not accessing] seller-specific knowledge to assist its personal label enterprise, he “cannot guarantee that that policy has never been violated”.

2. Amazon makes use of combination knowledge from third social gathering sellers to construct its personal competing, personal label merchandise: US Consultant Pramila Jayapal (D-WA) cited a Wall Road Journal article that reported that Amazon has detailed entry to combination knowledge of third social gathering sellers, even when there are just one or two sellers of the product. Jayapal reminded Bezos that in July 2019, Amazon’s Affiliate Basic Counsel (Litigation and Regulatory) Nathan Sutton had testified earlier than the identical subcommittee on antitrust that Amazom doesn’t “use individual seller data to directly compete with them”.

  • Amazon’s guidelines permit workers to entry combination knowledge even when there are just one or two sellers of a product: Jayapal’s additional questioning revealed by means of this combination knowledge, Amazon workers have entry to “highly detailed data”. This combination knowledge may relate to solely a few sellers as properly, thereby defeating your complete level of aggregating it, questioning by Consultant Kelly Armstrong (R-ND) revealed. This is a vital issue for India’s committee of specialists on non-personal knowledge to remember.
  • On prompting by Armstrong, Bezos dedicated to sharing the outcomes of the inner inquiry about this with the subcommittee.
  • In India, whereas the chairperson of NLCAT recognised that Flipkart Flipkart earns by promoting knowledge, buyer likes and dislikes to earn cash, he refused to purchase the idea of “preferred sellers” and categorised Flipkart’s personal label merchandise as “third party” merchandise.

Working example — Fortem, an organization that sells automotive trunk organisers and had no opponents besides Amazon Warehouse Offers that had offered solely 17 models. An Amazon worker accessed the mixture knowledge, found out how a lot they make investments on promotion, and helped Amazon launch a competing product in October 2019.

3. Amazon used its enterprise capital fund to make use of start-ups’ knowledge to launch its personal providers: Neguse and Consultant Ken Buck (R-CO) cited one other Wall Road Journal article that reported how Amazon used its enterprise capital fund — Alexa Fund — to achieve entry to start-ups’ funds and different confidential data to then launch nearly an identical merchandise/providers later which consequently result in “disastrous results results for the original start-up company”.

As an example, Amazon requested Vocalife, a start-up with speech detection expertise, for a gathering, acquired perception into its proprietary knowledge, after which stopped all communication with the corporate — with out investing —, however the expertise was utilized in Amazon’s Echo system. Bezos claimed ignorance in regards to the specifics.

4. Amazon makes use of confidential data gained by way of AWS to construct competing providers: Neguse stated that Amazon had used its cloud service offering arm, Amazon Net Providers, to determine greatest applied sciences and roll out duplicate product and providers. In keeping with him, a former Amazon engineer had posted on-line that he and his staff “proactively identified growing businesses on AWS”, constructed competing merchandise, after which focused these merchandise to the enterprise’s clients. Bezos didn’t say that AWS did not use the information it acquired entry to by servicing its purchasers; he simply stated that AWS didn’t cease servicing their opponents.

“I think there may be categories. I know some databases of different kinds and so on where we see that it’s an important product for customers and we make our own product offering in that arena. But it doesn’t mean we stopped servicing the other companies that are also making those products. We have competitors using AWS and we work very hard to make them successful. Netflix is one example. Hulu is another, and so on.” — Jeff Bezos

  • Begin-ups worry IPR theft and first-mover benefit of Large Tech: Neguse identified that start-ups are extraordinarily depending on Large Tech however worry them stealing their core concepts by exploiting their present dominance available in the market.

Amazon’s MO with sellers: predatory pricing, coerce into shopping for promotional plans

5. Amazon engages in predatory pricing to obliterate competing sellers: Cicilline and Home Consultant Mary Scanlon (D-NY) cited two circumstances the place Amazon launched competing merchandise at massively slashed costs, inflicting the gross sales of a 3rd social gathering vendor to drop to zero in a single day in a single case, and to considerably cut back in one other.

Amazon obliterated Quidsi-owned Diapers.com by first slashing Amazon’s personal diaper costs to undercut Diapers.com’s, after which shopping for it as soon as it began to battle. Amazon’s profit-and-loss statements from 2010, that Scanlon cited, confirmed that Amazon was “willing to bleed” over $200 million in losses over diapers. After Amazon purchased Diapers.com, it reduce promotions like Amazon.mother and elevated costs of diapers. Bezos initially claimed amnesia because it occurred 10-11 years in the past, however then stated that diapers are a really massive product class. Scanlon pinned him with one comment, “But this was the online diaper market.” Amazon finally shut down Quidsi in 2017, citing profitability points. Cicilline too cited a case the place

  • In India too, sellers have lengthy claimed that Flipkart (and doubtlessly Amazon) interact in predatory pricing to the good thing about their very own “preferred sellers” and personal label merchandise.

readers might contemplate studying Brad Stone’s 2013 guide The All the pieces Retailer: Jeff Bezos and the Age of Amazon that offers extra particulars in regards to the Amazon-Quidsi incident. As per that account, Amazon actively manipulated its personal diaper costs to maintain undercutting Diapers.com’s.

6. Amazon favours sellers whose go for Fulfilment by Amazon and Purchase Field providers: In response to questioning by Scanlon, Bezos stated that “effectively”, the Purchase Field (sellers who get the “Buy Now” button on their product web page) favours whose merchandise can be found on Prime. Regardless of asking, Bezos didn’t make clear if Purchase Field’s algorithm favoured third social gathering sellers who purchased Fulfilled by Amazon providers over those that didn’t.

7. Amazon lists counterfeit merchandise above unique merchandise to coerce sellers into signing advertising offers with Amazon: Buck and Consultant Henry C. Johnson (D-GA) each cited the case of PopSockets whereby Amazon listed counterfeit merchandise over PopSockets’ unique merchandise and didn’t treatment the scenario till PopSockets agreed to a $2 million advertising cope with Amazon. Bezos referred to as such a follow “unacceptable”, stated that Amazon has a counterfeit crimes unit, and inspired “this body to pass stricter penalties for counterfeiters, and to increase law enforcement resources to go after counterfeiters” as they’re “bad actors”. Indulging in a little bit of grandstanding, Bezos referred to as counterfeit merchandise “a scourge” however fumbled when Johnson requested him why Amazon shouldn’t be chargeable for conserving all counterfeit merchandise off its market.

8. Alexa might need been educated to suggest Amazon services and products by default: In response to questions by Raskin who cited a New York Occasions article that stated that Alexa advisable AmazonBasics merchandise, Bezos conceded that he didn’t know if Alexa had been educated that means he wouldn’t be stunned if Alexa “sometimes does promote our own products”.

9. Amazon prioritised its personal non-essential merchandise over different corporations’ in the course of the pandemic: Scanlon identified that though Amazon had introduced in March 2020, on the onset of the COVID-19 pandemic, that it will delay the cargo of non-essential merchandise, the coverage was selectively utilized as “Amazon appeared to continue to designate its own products as essential, even as it delayed competing products from third party sellers”. Bezos merely stated that since there was no playbook for the pandemic, regardless of Amazon’s purpose to ship solely important provides, “I’m sure we did not do that perfectly”. Whereas Amazon’s Ring doorbell continued to be delivered at once, Bezos wasn’t positive if the identical was true for Ring’s rivals. He, nonetheless, did say that the corporate didn’t concentrate on profitability whereas designating merchandise as important or not.

Bezos on utilizing slave labour, social media

Regardless of Bezos promise on the contrary, Amazon makes use of slave labour: In response to Buck’s query that not one of the platforms would tolerate slave labour “in manufacturing your products or in products that are sold on your platforms”, Bezos agreed “completely” however nobody held him to account for Amazon’s dismal labour practices in its personal warehouses.

Social media is a “nuanced destruction machine” in response to Bezos: In response to Consultant Jim Jordan’s (R-OH) query whether or not “cancel culture mob” was “dangerous”, Bezos stated, “I am concerned in general about that and what I find a little discouraging is that it appears to me that this social media is a nuanced destruction machine. And I don’t think that’s helpful for a democracy” and agreed with the Bari Weiss’s characterisation of social media as a “digital thunderdome”. 

Bezos has a nasty reminiscence, and doesn’t know numerous issues.

Bezos couldn’t resolve if counterfeit items are offered on Amazon or not. In response to a query by Consultant Lucy McBath (D-GA) about whether or not counterfeit items are offered on Amazon, he finally stated “I guess so”. However in response to Consultant Gregory Steube (R-FL) query on whether or not the Chinese language authorities steals expertise from US corporations, he stated, “Certainly there are knockoff products, if that’s what you mean, and there are counterfeit products and all of that.”


Learn: Suggestions by Division of Homeland Safety to fight counterfeit items on-line


Bezos didn’t know the way sellers are verified earlier than being allowed to promote on Amazon, or how large that verification staff is: Bezos didn’t learn about Amazon US’ current coverage change that makes it obligatory for sellers to indicate their enterprise names and addresses. To reply McBath’s query about requiring telephone numbers — which Bezos couldn’t —, numbers will not be required. Bezos equally didn’t know that as a substitute of an e mail handle, the corporate advises sellers to depend on Amazon’s Purchaser-Vendor Messaging system for digital communication with clients to forestall spam and abuse. And this was already a requirement in Europe, Japan and Mexico.

  • Bezos didn’t know a lot in regards to the impending deal between Amazon Prime Video and WarnerMedia about provision of HBO Max app on Fireplace units.
  • He didn’t know the way Twitch operates, and that it doesn’t license music.
  • He didn’t know why the cargo of Amazon’s personal units, regardless of being non-essential, was not delayed in the course of the pandemic like its opponents’?
  • He didn’t bear in mind Gazelle Undertaking that principally pressurised booksellers to offer Amazon higher monetary offers.

In the course of the first 90 minutes of the listening to, Bezos confronted some technical points together with his audio feed which is why no query was addressed to him; it was fastened in the course of the first recess. He additionally forgot to unmute himself as soon as, suggesting that 2020 might have caught up with the richest human on the planet.

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