Convertibles, gaming laptops seeing sturdy demand in Indian market: Asus


Taiwanese tech main Asus on Thursday mentioned it’s witnessing sturdy gross sales of ‘convertibles’ and gaming laptops within the Indian market, with demand for computing units at par with pre-COVID ranges, a prime government mentioned.


Arnold Su, Enterprise Head of Shopper and Gaming PC (System Enterprise Group) at Asus India, cited an IDC report and mentioned the corporate cornered 15 per cent share of client PC market in nation within the March 2020 quarter.



“Whereas the numbers for the June quarter are but to return out, we’re assured that our share can be at the same stage. Gross sales of 2-in-1 units (convertibles) have grown by 3X-4X in comparison with pre-COVID-19. Gaming can be seeing big progress,” he added.


A 2-in-1 or a convertible laptop computer is designed to perform as each — a laptop computer and pill. The display screen is commonly a removable pill.


“Within the weeks following the sequential leisure of the lockdown, we’ve got seen big demand coming in as individuals are working and finding out from residence. Many customers are taking a look at gaming units because it serves leisure wants additionally,” he mentioned.


Within the first two phases of the lockdown that began on March 25, retail shops promoting digital gadgets have been closed, whereas e-commerce firms have been allowed to ship solely important gadgets like grocery, prescription drugs and healthcare merchandise.


Within the subsequent two phases, sale of electronics gadgets was allowed in most areas (besides containment areas) by way of e-commerce, relying on state rules.


Asus had in February began onboarding its offline retail companions on a digital platform to assist them join with clients.


“We now cowl round 300 sellers/retail factors together with our unique shops and premium shop-in-shops the place we’ve got our promoter with Lead Administration System.


“We’ve seen leads improve to 10,000 in June and 15,000 in July. The conversion fee is 3-Four per cent, which is excellent,” he mentioned.


That is serving to offline retail companions attain extra clients, he added.


Asus had beforehand mentioned it’s aiming to extend its market share to 23-25 per cent by the tip of the 12 months, and occupy a spot among the many prime three gamers in client PC phase within the nation.


Asus launched a brand new lineup of merchandise comprising of Four laptops in its ZenBook and VivoBook sequence. The units are priced Rs 39,990 onwards.

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