RP-Sanjiv Goenka group picks up 51% in information app Editorji

The RP-Sanjiv Goenka group has picked up a 51% stake within the curated video information platform Editorji, the platform’s founder Vikram Chandra introduced on Twitter on Wednesday. Chandra mentioned that RPSG’s funding would assist the corporate scale; monetary phrases of the deal weren’t disclosed. That is RPSG’s second foray into journalism — the group additionally owns OPEN journal, which {a magazine} advert reseller web site says has a circulation of 129,000. RPSG additionally owns Saregama, the music label that additionally makes Carvaan, the rising music participant product.

Editorji was began in 2018 as a video information aggregator that relied on a mixture of human and algorithmic curation, a mannequin it continues to comply with at the moment. The Android app has had over 1,000,000 installations in response to the Google Play Retailer. The HT Media group, which runs the Hindustan Occasions, and Airtel, may also proceed as buyers within the firm; HT Media had invested Rs 10 crore within the firm in 2018, whereas Airtel had put in Rs 20 crore in 2018. Chandra mentioned he would proceed to be MD and run the service.

Editorji began with companions like ANI, BOOM Reside, The Information Minute, Jan Ki Baat, Northeast Mojo, and The Sentinel. Whereas Editorji additionally runs unique content material at occasions, Chandra mentioned that partnerships with third events decreased content material prices significantly. The app runs on advert income, and doesn’t but provide paid subscriptions. It’s obtainable in English and Hindi. It curates information based mostly on viewer pursuits recorded throughout a becoming a member of survey and subsequently in response to consumption patterns.

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