Grading the Seattle Kraken identify, emblem, colours and uniforms

We’ve got identified since 2018 that Seattle could be the NHL’s 32nd franchise. However till Thursday, we did not know the crew identify, nor the brand, nor the colours — though hypothesis ran wild over what all of that may be.

Now we all know: It is the Seattle Kraken, and upon the launch (sorry) of the official identify, emblem, colours and uniforms got here a wave of response from across the sports-loving world, significantly in Seattle, a metropolis whose residents have been clamoring for that intel for almost two years. It is no marvel the crew wanted to be so diligent at preserving all the pieces underneath a cloak of secrecy.

So how did it do? Our panelists weigh in with grades on every facet of Thursday’s reveal, from 1 to 10 (with 10 being the best):

Title: 4. I am going to say it — I do not prefer it. This lifelong Seattleite hoped for a reputation that evokes Pacific Northwest delight, one which carries that means right here. Kraken solely will get a part of the best way there for me. The marine facet is cool — Seattle is surrounded by water, a few of which is dwelling to squid and octopus — nevertheless it’s a stretch to say there’s a lot regional relevance with a legendary creature of Scandinavian lore. It looks like a much less generic however extra gimmicky model of the XFL’s Seattle Dragons in that regard. Seattle Sockeyes would have been good. It rolls off the tongue. It seems like hockey. It is regional. And take a look at a spawning sockeye salmon and inform me that would not simply lend itself to an superior coloration scheme. It could have doubled as a tribute to the previous Seattle Metropolitans, who wore related colours. However, Kraken is daring, I am going to give them that.

Brand: 5. I just like the understated method over a cartoonish depiction of a Kraken, and I get the vibe of thriller that the design crew was going for, however the major emblem is slightly too quiet for me. They might have included some refined suckers to make the tentacle extra identifiable than it’s with simply the profile view. With out extra distinction, the S seems to be old-Englishy (pull up The Seattle Occasions’ Twitter web page and you will see what I imply). The Area Needle within the anchor is actual slick — a lot of tattoo potential there.

Colours: 7. If a sea creature like Kraken is the identify, then darkish blue is the apparent alternative for the first coloration. Inexperienced or grey might have appeared good as complementary colours however may need made the entire scheme look much less distinguishable from these of the Seahawks or Mariners. The opposite shades of blue work properly collectively, and the purple provides it simply sufficient of an accent with out wanting misplaced.

Uniform set: 8. The entire is larger than the sum of its elements right here. Put all of it collectively and these are sharp, particularly the highway jerseys. My favourite facet is how, to my eye, the lighter blue takes on a turquoise hue when contrasted towards the white. Trying on the lettering on the again of the highway jersey, I feel the entrance would pop with extra darkish blue. However all in all, properly carried out right here.


Emily Kaplan, nationwide NHL reporter

Title: 9. Kraken is exclusive. It is bizarre. I imply, it is a legendary sea monster — lots of people in all probability do not know what it’s, and it is unclear if the fictional creature of the unique fantasy even lives in Pacific waters. However the Kraken establish as a fan-serving franchise, and it feels genuine to the group. You are both in on it otherwise you’re not certainly one of us.

Brand: 8. Good move to pay homage to the Metropolitans with the S and never go for one thing cartoonish, nevertheless it’s using destructive area that offered me. I really like how Adidas Design Director Matty Merrill describes it: “When you’re seeing the ‘S,’ and enthusiastic about the Metropolitans, enthusiastic about the colours, that destructive area tentacle is hiding there, wrapping round your ankles, prepared to tug you down.”

Colours: 6. The colours pop — particularly that icy cool blue on the deep navy. Of the 31 present groups within the NHL, 16 have shades of blue, however Seattle’s really feel distinctive. That stated, I might have cherished a component of inexperienced. And whereas they added purple accents to distinguish themselves from different blue groups within the league, the final I checked the Winnipeg Jets have that too. Poor Winnipeg.

Uniform set: 8. One thing about them simply feels sharp. I just like the secondary emblem of an anchor on the sleeves, which options the Area Needle. However I particularly like that there isn’t any white in any respect on the house jerseys, which provides them a novel look.

Arda Ocal, workers author and esports caster

Title: 10. RELEASE THE KRAKEN … are you kidding me? That is the identify all of us needed, and we received it. Effectively, once I say “we,” I imply the web, and we should always at all times take heed to the web. In all seriousness, that is the right identify for this technology of hockey fan. It is goofy, it lends itself to some puns and humor, and it may well nonetheless change into intimidating and brought severely when it must be. I find it irresistible. Plus, there’s an awesome Ron Francis continuity storyline right here, now changing into the overall supervisor of a nautically themed crew after being drafted into the NHL by one (the Hartford Whalers). And on a aspect notice: I might guess the variety of individuals googling “Kraken” immediately shot up by about 7,000%.

Brand: 9. I really like the main points and intricacies included. Like how the shoulder patch anchor emblem consists of the Area Needle. How the S is an homage to the (Stanley Cup champion) Seattle Metropolitans. To not point out the tentacle on the within of the physique of the S, and the menacing purple eye. I do know it is a nautically themed font, however the one factor I am not likely loopy about is the precise “Seattle Kraken” writing (which you see on the finish of the reveal video) … wanted a bit extra purple there for my style. However total, nonetheless an enormous fats W right here.

For any esports followers on the market, the brand does undoubtedly have a vibe of “If The Florida Mutineers and Seattle Surge from the Name of Responsibility League had a child.”

Colours: 7. Blues for the water theme, test. Pink alert — that matches the theme of terror. With out the purple accent, it is a bit missing (like I stated above, the “Seattle Kraken” totally written out feels prefer it’s lacking the purple as that exclamation mark). And the crew now has a pure “colorway rivalry” with the Jets to go along with the “who guidelines the open waters?” rivalry with the San Jose Sharks … and are available to think about it, the Hurricanes should put on the Whalers threads at the very least as soon as towards the Kraken.

Uniform set: 8. They appear properly put collectively. I additionally love the “Kraken” contained in the collar, the place we have seen many Easter eggs on sweaters of many various NHL groups (the Nashville Predators’ piano keys remains to be my favourite). Irrespective of their allegiance, hockey followers will wish to purchase at the very least one piece of Kraken merchandise. Plus, finally we’re getting an alternate jersey with an precise Kraken … or Liam Neeson’s face from the 2010 model of “Conflict of the Titans” … both might be wonderful.


Greg Wyshynski, senior NHL author

Title: 7. It is a tremendously cool mascot: a multi-tentacled, seemingly indestructible beast that emerges from the deep to destroy all in its path. It is as shut as we’re coming to having an NHL crew named after a kaiju. It is immediately memorable, extraordinarily unique compared to different professional groups and a headline author’s dream. However I am docking it three factors from perfection. One level for the mass noun/non-plural identify (i.e., Wild and Warmth), which is a sports activities pet peeve and was frankly avoidable right here, since Webster’s defines the plural of Kraken as both “Kraken or Krakens.” A second level is deducted for not being a reputation the locals have supported all through the method — Sockeyes and Metropolitans gained extra Seattle fan polls. And a 3rd level for encouraging a slew of “krak”-adjacent nicknames like “krakheads”; whereas a number of us discover them humorous, it must be acknowledged that many really feel “crackheads” has racial connotations. So maybe we tread flippantly there.

Brand: 10. There’s really rather a lot occurring right here. The S itself is each a small Kraken and evokes the hull of a ship, in two good maritime nods. The destructive area tentacle is immediately iconic. The waviness of it makes it really feel alive. Certain, it sorta seems to be just like the “S” from the Seagrams beverage firm emblem, solely with a San Jose Sharks-esque glowing eye on it. However greatness borrows whereas genius steals. What elevates this to a 10 is the secondary emblem, with the Area Needle on that hook. It is higher than an excellent portion of present NHL major logos.

Colours: 7. You know the way generally you are watching a film and you are like, “I want this was nearly as good because the trailer?” Effectively, Seattle had been utilizing a salmon-and-light-blue motif on its branding earlier than this week’s reveal, so it was slightly disappointing to not see that unbelievable and distinctive coloration mixture make the ultimate minimize. Additionally, I’ve at all times been keen on Seattle groups leaning into that Emerald Metropolis vibe with the inexperienced like Sounders FC did, versus heading extra within the Mariners course just like the Kraken. However hey, at the very least it is not purple and black, which is what the possession group was contemplating in the beginning.

Uniform set: 9. These are some sharp-looking sweaters. The blue is darkish sufficient to evoke black with out being, like, the 800th jersey in latest NHL historical past to rock a stable black base. The purple accent stripes pop. As when the Golden Knights revealed theirs, the highway whites look particularly sharp. However what I favored in regards to the Vegas sweaters was their bizarre little patterns and textures, and at first look these Seattle jerseys haven’t got them. However the potential is big for the alternate jerseys which can be already within the planning phases, particularly ones that put that unbelievable Area Needle secondary emblem entrance and heart.

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